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Blog

The goal of our blog is to provide informative content about digital marketing in general.  These posts should help you learn about many aspects of successful SEO and SEM campaigns.  We believe that SEO and SEM are not a black box but rather a process driven by data and insight.  We also believe that you, as an SEO consumer, should expect transparency and measurable results.

Please use the blog posts below as a resource, and if you have questions, please contact us and we will be happy to answer your questions and find out if we can help you meet your goals.

Recent Blog Posts

A Success Story: How Invite Them Home Boosted the Digital Presence of the Rushes Condominiums

A Success Story: How Invite Them Home Boosted the Digital Presence of the Rushes Condominiums

Sep 11, 2024 | , ,

Invite Them Home transformed the digital presence of the Rushes Condominiums, a Door County nature resort, by crafting an SEO-driven strategy that highlighted their unique offerings. Facing challenges in the off-season, the Rushes sought to boost visibility and attract year-round guests. Through targeted keyword research and engaging content, such as blog posts and web pages, Invite Them Home showcased the resort’s exceptional amenities. Tools like Serpstat and Spyfu helped the team optimize the Rushes’ website, ensuring higher search rankings and more visitors. This success story exemplifies the power of expert SEO in driving business growth.

Leveraging ChatGPT or other AI-Generated Website Content for SEO

Leveraging ChatGPT or other AI-Generated Website Content for SEO

Jul 2, 2024 | ,

Explore the benefits of using AI tools like ChatGPT to enhance your SEO and content marketing strategy. We discuss how AI-generated content can improve keyword optimization, streamline content creation, and maintain high-quality standards. The article provides practical tips on integrating AI tools into your SEO workflow, ensuring your website remains competitive and engaging. Additionally, it addresses common concerns and best practices for maximizing the potential of AI in creating effective, search-engine-friendly content.

Mastering Google’s Helpful Content Update

Mastering Google’s Helpful Content Update

Apr 4, 2024 |

You think you have a stellar website. You’ve got impressive graphics, a comprehensive list of your products or services, and the flashy “Contact Us” button at the top of every page. You’ve even got some SEO keywords thrown in the mix. So why isn’t your website pulling in traffic and leads? The reason may be that search engines are putting a premium on what they call “Helpful Content.”

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