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The goal of our blog is to provide informative content about digital marketing in general.  These posts should help you learn about many aspects of successful SEO and SEM campaigns.  We believe that SEO and SEM are not a black box but rather a process driven by data and insight.  We also believe that you, as an SEO consumer, should expect transparency and measurable results.

Please use the blog posts below as a resource, and if you have questions, please contact us and we will be happy to answer your questions and find out if we can help you meet your goals.

Recent Blog Posts

Content Marketing: How Long Should Your Blog Post Be?

Content Marketing: How Long Should Your Blog Post Be?

How long should a blog post be? There’s no magic number. The right length depends on your audience, purpose, and the questions you’re answering. Longer guides (1,500–3,000 words) often perform better in search by showing depth and earning links, but value density beats word count. Use audience segmentation, tight topic focus, content clusters, and ruthless editing to keep posts sharp. Balance cornerstone guides with supporting posts—and always deliver useful, reader-first answers that solve real problems.

Why Your Content Must Appear in AI Search Overviews: A Complete Guide for 2025

Why Your Content Must Appear in AI Search Overviews: A Complete Guide for 2025

​In 2025, AI-generated search overviews are transforming how customers discover brands. For sales and marketing teams at small and mid-sized businesses, ensuring your content appears in these AI summaries is crucial for visibility and lead generation. This guide from InviteThemHome.com provides actionable strategies to optimize your content for AI search, helping you stay ahead in the evolving digital landscape. Don’t let your competitors outshine you—learn how to make your content stand out in AI-driven search results.

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