Blog

How often should you update your content?

This is an important SEO question, and the answer is…. It depends. Updating your website and social media content is always a good thing. Updating for the sake of updating is not a good thing. Here are some guidelines that will help you decide how often and what types of updates are best.

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Web Content Localization

Most websites need to target specific users. Your prospects are likely in a geographic region, or in a specific industry or perhaps both. Your goal is to write your content in a way that attracts the prospects you want. Learn about some ways to improve your search results and target your prime prospects.

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Choosing Search Keywords

How can you improve your website content to improve your search results? One of the most important ways it to make sure that your text includes the best keywords possible. What are the best keywords and phrases to use? They are the ones your prospects use when searching for your product or service.

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Who Are You?

Would you like to be on page one of search results? The best way to do this is to define what you do in a way the helps search engines answer the questions below.  A search engines goal is to answer the questions of their users.  Help them help you by...

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What you talkin bout? Targeting your content.

I had an interesting discussion with a customer the other day.  The topic was reaching a diverse audience with content that engaged all their needs without driving away one audience segment or another.  The customer serves several vertical markets with a...

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