The goal of our blog is to provide informative content about digital marketing in general. These posts should help you learn about many aspects of successful SEO and SEM campaigns. We believe that SEO and SEM are not a black box but rather a process driven by data and insight. We also believe that you, as an SEO consumer, should expect transparency and measurable results.
Please use the blog posts below as a resource, and if you have questions, please contact us and we will be happy to answer your questions and find out if we can help you meet your goals.
You’ve heard of B2C (business-to-consumer) and B2B (business-to-business) marketing, but is your business effectively using H2H (human-to-human) marketing? Even in a world of rapidly growing AI, whether you’re an owner, employee, partner, or customer, we all have one thing in common – we’re human (so far). So why is it difficult for businesses to showcase their humanity in their marketing efforts?
Securing a top spot in search results is like going to battle. It requires strategic planning and proper execution. But before you can claim victory, it’s crucial to identify companies offering similar products and services to your market – because, let’s face it, they are your adversaries. They are in direct competition with you for the attention and loyalty of your target audience.
Technology advances exponentially in ways we never would have imagined only five years ago. The advancement of AI technology, like ChatGPT, is a prime example. While some of its features are a little unsettling, there’s no reason not to let your marketing team take advantage of this technology for your digital marketing and SEO strategy.
In a world of fierce competition, we cannot overstate the power of your organization’s values, history, and personality in making sure your brand stands out. Yet, many businesses and organizations fail to realize the impact their brand story can have on building customer trust and driving sales. A brand story is a narrative that showcases what your business does, what it stands for, and what makes it exceptional. When told effectively, it creates a deep connection with customers and other key audiences. Like a gripping novella, a company story should be genuine and relatable, reflecting the journey that brought your business to where it is today.
