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Millions of consumers turn to the internet daily to get information. Your customers are looking for answers to their questions and want them fast. In addition, users automatically turn to the internet for information in a world that revolves around digital platforms. The focus of your customers on the internet as a primary source is born out by the latest State of Customer Training Report, which claims that 96% of companies strongly believe that educating their customers is vital to their success.

Will applying AI and NLP to online search and content creation turn your digital marketing strategy on its head? There are ample reasons to think that will be the case. If you believe as I do that AI and NLP will have as significant an impact as did the advent of the Internet, the World Wide Web, and Social Media Marketing. If your company or organization depends on Internet searches to attract and support customers, you need to be prepared.