You’ve heard of B2C (business-to-consumer) and B2B (business-to-business) marketing, but is your business effectively using H2H (human-to-human) marketing? Even in a world of rapidly growing AI, whether you’re an owner, employee, partner, or customer, we all have one thing in common – we’re human (so far). So why is it difficult for businesses to showcase their humanity in their marketing efforts?
Technology advances exponentially in ways we never would have imagined only five years ago. The advancement of AI technology, like ChatGPT, is a prime example. While some of its features are a little unsettling, there’s no reason not to let your marketing team take advantage of this technology for your digital marketing and SEO strategy.
In a world of fierce competition, we cannot overstate the power of your organization’s values, history, and personality in making sure your brand stands out. Yet, many businesses and organizations fail to realize the impact their brand story can have on building customer trust and driving sales. A brand story is a narrative that showcases what your business does, what it stands for, and what makes it exceptional. When told effectively, it creates a deep connection with customers and other key audiences. Like a gripping novella, a company story should be genuine and relatable, reflecting the journey that brought your business to where it is today.
Creating a website is not a small undertaking. Though you may have hired a designer and web developer to help you get started, you will still need significant work creating your page and blog content. The last thing you want to do is redo your website and its content annually or even every other year.
It’s a simple concept; the better your visibility in search engine results, the more likely you are to draw in website visitors and convert them into customers or loyal devotees. With the proper visibility in search engine results, your business has a greater chance of being noticed and attracting potential customers. Search Engine Optimization (SEO) is an essential tool designed to help you draw website visitors who could become long-term clients or dedicated followers that keep returning for more.
Millions of consumers turn to the internet daily to get information. Your customers are looking for answers to their questions and want them fast. In addition, users automatically turn to the internet for information in a world that revolves around digital platforms. The focus of your customers on the internet as a primary source is born out by the latest State of Customer Training Report, which claims that 96% of companies strongly believe that educating their customers is vital to their success.