Fighting for search results position is like a football game, with a few differences. First the “game” is never over, all you can do is try and win this quarter. Second, the rules keep changing. Third, your competition never runs out of players to substitute into the game. And forth, to make it even more of a challenge, you may find that after the quarter you are facing a new opposing team! It takes great coaching to consistently will the SERP battle. InviteThemHome is used to the changing rules of the SEO game and we are eager to be on your sideline advising and adjusting your SEO strategy.
To have an effective strategy under these conditions means that you have to know the score and that is a complex task. Invite Them Home uses tools such as MOZ, SEMrush, and other tools to track your site’s SEO performance, and that of your competitors, and these reports are updated every week.
We suggest that it is best to monitor your SERP position weekly or bi-weekly for best results. Changes in strategy to counter your competitors as well as search engine algorithm changes (think rule changes) takes some time to take effect. This is why monitoring only on a monthly basis can get you down in the score for quite a while.
Please contact us and we will show you how our SEO process will keep you winning the SERP game.