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Know Your Competition

One of the keys to SEO success is to realize and react to the fact that your Search Engine results positioning does not exist in a vacuum.  In the same way that your products, services, and information compete with other organizations, your search results position competes with others vying for the same space.  To effectively compete, your organization needs to understand both the “Who” and “How” of your competition.  According to Netcraft ( ) there are now over 1.8 billion active websites.  You probably have from one to five websites, so to rise in search results position you must not only understand how your consumers search for your organizations content, but also how your competitors compete for the same market.  Invite Them Home analyses your competition as part of its big picture SEO process.   As your organization and its industry dictate, we will evaluate the following to allow you to out compete your competition.

Our strategy:

  • Identify a list of competing organizations. They may not be who you think they are, and may not be the same organizations for all search phrases.
  • Identify and track competitor website authority.
  • Identify and track competitor search phrase results positioning.
  • Expand and adjust your content to address deficiencies in your competing search result positioning.
  • Monitor use of Trade Names and Copyrighted terms in other’s content.
  • Examine your geographic and content localization to effectively compete.

This is often an on-going process as your competitors will not be standing still.  As we work together, we actively monitor your competitors and we will present you with opportunities to react to your competition as we see them. You will then have the option of addressing these opportunities as part of your SEO strategy.

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