Our Process

Our first step is to get to know one another, which includes your business goals and challenges. There is no charge or obligation for our meet and greet meeting, and in it you will learn much about where your website is in its competitive landscape. Before we start, we ask that you provide us with a few key points about your company:

● Your website's URL and that of three to five of your closest competitors.
● A list of search words and phrases that you feel are important to your organization.
● Your service area (Does your organization have a national reach, or do you serve a local or regional area?) We use this to track your competitive position correctly.

This data allows us to do a technical SEO audit and other research with tools from vendors like SEMRUSH, SERPSTAT, Ubersuggest, SE Ranking, and others. In simple terms, a technical SEO audit searches for and identifies the locations of technical errors in your website content. Based on this audit, we can determine your starting point. We will also ensure that your website and its plugins and extensions are properly licensed and maintained.

After we have set up your organization in our SEO tools, we will give the programs a few days to track and gather information. This data allows us to have a quick objective look at how your website is performing. Next, we'll schedule a screen-sharing conference call around your schedule to let you to see your raw SEO performance data and your basic SERP positioning. This call should include anyone on your team responsible for the care and content of your website and setting your website's goals. This complimentary call will typically take 30-60 minutes to give us enough time to review the report and ensure all your questions are answered

This first meeting results in a basic set of suggestions and a proposed initial and monthly budget. You will receive a report showing your search results position for each keyword and phrase discussed. The report will also detail the initial steps that should be taken to improve your search result position.

A key resource in this process is SEMRUSH, one of the most popular SEO tools in the industry that monitors more than 500 million keywords. According to SEMRUSH, websites in the top 10% have an average site health score of 92%. While it is not unusual for us to start work on sites with a health score of 75 or lower (we have seen scores in the 60s), the goal is to develop a strategy to improve your website's SEO score to 92 or above. The first month is expected to have a more extensive task list and, therefore, budget than subsequent months to get your website on a solid footing.
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If the initial and monthly budgets are acceptable to you, we will move forward with our strategy. To aid in monitoring the effectiveness of your SEO strategy we will set up a Dashthis dashboard that you may log into and check at any time.

Each month we will have a status update Zoom call with a screen share to look at the past month's activities and suggest strategy updates and proposed work and budget for the coming month. When the proposed work, budget, and revisions are accepted, the plan will be implemented over the next 30 days. Invite Them Home does not require any contract or commitment and you are free to cancel our services at any time, though we are confident that your ROI will keep you coming back!

Starting the second and following months of your SEO program with Invite Them Home, you will receive a report showing the changes in your search results positioning, your competitor's rankings, and progress on your goals. After you have received the reports, we will have a 15 to 30-minute screen share conference call where we will review that past month's performance changes and set the tasks and budget for the coming 30 days.

The advantage of this process is that you will see improvements in your website's ranking each month, and we can discuss new or changed goals and budgets. There are no surprises at ITH - you will always know what we will be doing during the coming month and how much it will cost. We will also review longer-term trends on your website's SEO performance, specifically looking at the next 90 and 360 days. This allows us to see the effectiveness of our SEO and content marketing strategy and to account for seasonal variations in traffic when applicable.