We want to introduce a new member of the Invite Them Home SEO team, Jagtar (Jay) Singh. He is an SEO specialist, and his primary focus here will be on off-page SEO, SEO reporting, and technical SEO for our clients. Jay resides in Haryana, India. He did his undergrad work (BCA) at LPU and completed a Master of Computer Applications (MCA) degree from the Central University of Punjab. After graduation, Jay did additional specialized training in digital marketing at Chandigarh Institute of Internet Marketing (CIIM Chandigarh India).
Fun Fact: Many of you who have worked with us over the past couple of years on website implementations and updates are familiar with Gaurav. Jay is Gaurav’s younger brother!
Professional Skills and Experience
Jay has 6+ years of experience in digital marketing. He has handled digital marketing campaigns across multiple digital channels, created and published written and visual content to support marketing initiatives, optimized marketing funnels to improve performance, and communicated their results to company leaders.
Here are some of the skills Jay brings to Invite Them Home that help us create and execute successful Digital Marketing plans for our customers.
Search Engine Optimization (SEO)
Jay will boost website rankings with your targeted keywords in leading search engines (Google, Yahoo, and Bing). He optimizes both the on-page and off-page SEO of websites. In on-page SEO, he will optimizes website content with keywords, meta tags, meta description, H1& H2 tags, Alt tags, Robots.txt settings, Sitemap creation, Google analytics setup, and analysis and monitor competitors.
In the realm of off-page SEO, he creates high-quality backlinks for websites, guest posting, press release submissions, Q&A submissions, directory submissions, and other off-page tasks.
We have found that Jay is a Quora master, his work on behalf of ITH has boosed clicks from Quora to the number two spot for us right after Google!
Social Media Optimization (SMO)/Social Media Marketing (SMM)
Jay works to increase customer visibility on social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, etc. He analyzes businesses, products, and services and creates social media optimization plans. After meeting with clients on the project and its activities, he is a crucial implementer on our social media team to increase likes, follows, leads, and sales.
Jay is very familiar with the process of content marketing and how to create content that is memorable, shareable, useful, and drives genuine engagement from interested audiences. He Is a great researcher and produces content drafts that are then reviewed by Herb and proofreaders and needed before presenting to clients for approval and website or another digital property posting.
Monitor & Optimize Marketing Campaigns
Jay will monitor the performance of your digital marketing campaigns and optimize them over time. We use data analytics tools like Google Analytics, Google Search console, and a raft of big-data tools like SEMRUSH, SERPSTAT, SPYFU, and UBERSUGGEST. These tools gather intelligence about the performance of your digital marketing as well as your competitors. We then produce understandable reports that help you understand how your web traffic is generated and identify the best opportunities to advance business goals like increasing brand awareness or conversions. As mentioned above, creating these reports is one of Jay’s key activities in support of our customers.
Jay is dedicated to providing you with the best digital marketing services with the results you expect. His goal is to improve the online visibility of your business and website.
When Jay is not working on your digital marketing, he enjoys playing games, traveling, and outdoor activities. Along with this, he also likes cooking and spending his leisure time reading books.