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Keyword Research

Search engines use certain key words and phrases when looking for your company’s services. If your website’s content does not contain these keywords, your client base will have a difficult time finding you. This may cause you to miss out on customers.

In order to optimize your site’s content, you need to identify your target audience and identify what specific terms your competition uses to be located on a search. At ITH, we will use our tools and expertise to guide you through this process. Once we pinpoint your industry’s keywords, we apply them to your site strategically. As a result, your site will be easier to find by clients seeking your services.

Keyword research is “Key” to the SEO success of your content.  How do we do our keyword research and what are the goals?  The broad goal of course is to have content that search engines find compelling, visitors find informative, and that uses the words and phrases your audience uses when searching for your product or service.

That is a lot of work for the strings of characters we know of as words to perform.  Because it is a lot of work for the words in your content, it will take effort to help them perform the best.  There are several strategies that we employ to get this right.  Here are some of the factors and concepts Invite Them Home uses as we do key word research.

  • Identify and quantify your target audience profile
  • Look at search volume for content words and phrases
  • Look at how much competition exists for the words and phrases
  • Look at your competitor’s content and analyze its use of key words and phrases
  • Look for key words and phrases that are specific and represent the best search “value”


After we have identified search keywords, the battle is only half won.  Your search keywords have to be integrated into your content.  However, they should not just be “stuffed” in, but rather should be a gently introduced into your content in a way that is easy to read.  Each and every word that you do should be consistent with the message and goals of that web page.

Does, that sound like a lot of work?  You bet, it is.  I would appreciate the opportunity to show you how we can help find and use the keywords that will have the greatest impact on your websites performance.

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