Do you want to grow your business? Do you want an effective digital marketing strategy? Do you want to stay competitive in your industry? Do you want your business or organization to remain relevant? If the answer to any of these questions is yes, you must incorporate a blog into your marketing strategy. Whether you are experienced with blogs but want fresh ideas for site content or you’re starting a brand new blog, Invite Them Home has the skills and expertise to make your website stand out from the competition.
• According to TechClient, having a business blog on your website increases your chances of ranking higher in search by a whopping 434%.
• Hubspot claims business owners that publish 16 or more blog posts per month generate 4.5 times more leads than those that publish 4 posts or fewer.
• Businesses with a blog get 97% more links to their websites.
• Businesses increase their overall website visitors by 55% when their site features a blog.
• Investing time and money into your blog increases your chance of profiting from your website by 13x.
• 59% of B2B marketing professionals say business blogs are the most useful way to bring traffic to a website.
According to Orbit Media, the average blog post length is 1,416 words, with the best small business blogs averaging 2,250 – 2,500 words a piece. This means a quality blog post can take about 4 hours to write! Add to it that small businesses that post 4 or more blog posts per week increase traffic 3.5x more than websites that post one or fewer weekly, and that may seem daunting for most small business owners. Thankfully, ITH is here to help! You know your own business more than anyone, and we know the ins and outs of business blogging. We will take care of the writing for you so you can focus on running your business while reaping the benefits of an effective small business blog.
We can gather information about your business by conducting an interview with you or your staff. Invite Them Home begins all of our customer relationships with extensive conversations to understand your company, your target audience, and your goals for the future of your business. Typically, these interviews last about an hour. After these initial interviews, we start brainstorming for interesting blog topics once we have a solid sense of your small business and what you do. Of course, the most effective type of content depends on the industry and the topics covered during our conversation.
Some of our customers have their own ideas and like to draft a blog post or two before we meet. You are most familiar with industry trends and your particular customer base, so you may be comfortable writing a rough draft or outline for a relevant blog post. Some clients have attempted to use AI resources like ChatGPT to develop a starting point for their blogs. This technology is still in its infancy, so many small business owners who have gone this route have found that what the AI produces needs to be edited quite extensively. Thankfully, we have the skills to take these raw sketches and polish them into beautiful business blog content.
Some small businesses don’t have the time or resources to conduct an interview or develop a draft blog post. That’s okay! This is especially common for a new or local business that relies on traditional advertising. Our copywriters will work to create blog posts and articles that are not only interesting but showcase what your small business does best. We will research your industry and develop a content strategy that will result in blog traffic and, ultimately, lead generation.