Social Media Platforms
Boost Your Business with the Right Social Media Platforms!
Discover how social media marketing works wonders for your business or organization. Not all platforms are created equal, so choose wisely! Dive into each channel’s unique user base and interaction styles to ensure your efforts bring you the success you deserve.
Here’s a handy guide to help you pick the perfect social media marketing platforms for your business. Let’s get started!
Consider the nature of your business:
Choosing the right social media channels for your business is key. If you’re in a B2C industry, go for Facebook, Instagram, Tik Tok, and Snapchat to boost your visibility and connect visually with customers. B2B companies should definitely consider LinkedIn for targeting clients and fostering personal connections. And let’s not forget about YouTube – an essential platform for organizations to interact and share engaging video content. Get ready to take your business to the next level!
Consider client demographics:
Are you tired of wasting time and energy on social media trends that don’t lead to real customers? At ITH, we believe in focusing on your core target audience and ideal customers. We’ll do the research and make sure you’re fishing in the right ponds. By narrowing down the most beneficial social media platform for your business, you can stop spreading yourself too thin and start getting real results.
Research your competitors:
Want to stay ahead of the competition in your social media marketing? It’s all about understanding what your rivals are doing. Take a deep dive into their social media pages, analyzing their content, posting frequency, and engagement levels. And don’t forget to choose the right platform for your business based on what’s working for others in your industry. Get ready to outshine the competition!
Understand and align on your social goals:
Find the perfect social media platforms for your unique goals. You may want to boost sales by attracting customers as a business owner. But there’s so much more to social media than that! Some brands use it to build stronger connections with potential buyers, while others provide top-notch customer support.
When deciding on your social media goals, think outside the box and consider all the ways social media can benefit your brand.
LinkedIn used to be a challenging platform to build valuable relationships with potential clients. However, recent updates have made it incredibly easy to leverage LinkedIn for your content marketing efforts.
Here are just a few things you can do on LinkedIn:
- Create long-form content using LinkedIn articles or LinkedIn Pulse
- Share interesting content on your newsfeed
- Use stories to showcase the human side of your brand
- Use stories to showcase the human side of your brand
- Invest a portion of your advertising budget to reach your target audience and generate leads for your business
What Sets LinkedIn Apart for Marketing
LinkedIn stands out from other social networks because it focuses on building business relationships rather than casual, recreational activities. When marketing on LinkedIn, your approach should involve connecting with potential clients, generating leads, improving brand awareness, fostering partnerships, sharing content to establish thought leadership, and driving traffic to your website.
While LinkedIn has evolved over time, the emphasis remains on companies and business growth. Therefore, LinkedIn should be an essential component of your overall marketing strategy, especially if you are a B2B organization.
Setting Goals for LinkedIn Marketing
Before diving into content creation, defining your goals for your LinkedIn content marketing strategy is important. These goals should guide your approach to reach the highly targeted audience LinkedIn offers effectively.
Instagram has become a force to be reckoned with in the world of social media marketing. The platform offers e-commerce businesses access to a visually-focused community with highly engaged followers. And it’s only getting better.
With its rapid growth and constant evolution, Instagram is quickly becoming a valuable tool for businesses and users. From Instagram Stories to Instagram Reels, this platform has multiple features that can help businesses thrive.
Why use Insta?
But why should you use Instagram for marketing? The numbers speak for themselves:
- 11% of US social media users shop on Instagram
- 130 million people tap on Instagram Shopping posts every month
- 81% of users research products and services on Instagram
- 72% of users have purchased a product they saw on Instagram
Clearly, Instagram is where people discover and buy products. And with Instagram’s shopping features, the gap between product discovery and purchase is smaller than ever.
And here’s the best part: the Instagram algorithm ensures that your content is shown to users who are most likely to engage with your brand. This means better results and more success for your Instagram marketing efforts.
Starting with Instagram
Start by setting up your Instagram account. Fill out your contact info, create a catchy description, and choose an identifiable profile picture with your company logo.
But don’t stop there. Take your Instagram account to the next level with these tips:
- Clickable hashtags: Add hashtags to your profile description just like you would in a post. Use your branded hashtag to build a community and discover content others are creating about you. Including popular and relevant hashtags will increase your visibility.
- Clickable profile links: Make the most of this feature by setting up a “link in bio” page or linking to other user profiles in your bio—direct traffic to your online store, sister company, or contest partners.
- Story Highlights: Showcase your brand’s story with “expired” Stories organized into different featured categories. This adds depth to your profile and highlights important content, like user-generated posts.
- View Shop button: Turn on Instagram Shopping and add a call-to-action button that sends followers to your app or website.
X (Twitter)
X formerly known as Twitter is not your average social media platform. With a highly responsive audience that is ready to engage, brands have recognized its integral role in their marketing strategies. In fact, X users spend 26% more time viewing ads compared to other leading social media networks.
Unlocking Your X Content Strategy
Having a well-defined X content strategy offers several advantages. It streamlines your content creation process, aligns your content with business goals, and lets you easily track performance.
Understand your audience: Analyze their interests, locations, and demographics using the X Analytics Followers dashboard.
Set your goals: Tie your Twitter goals to your overall business objectives. Align organic content goals with brand awareness and traffic generation, while paid content goals focus on conversions and leads.
Balance organic and paid content: Organic content, such as Tweets, helps build brand awareness and community for free. Paid content, distributed through ad products, allows you to reach wider audiences and potential customers.
Combining organic and paid content on X allows your brand to maximize its reach and achieve its goals. Start by creating an effective content strategy that resonates with your unique audience
Benefits of X (Twitter) Marketing:
Builds brand and product awareness
Helps your brand stand out when buyers are considering their options
Drives purchases and conversions
Builds a loyal community of customers
Snapchat
Snapchat can be a powerful platform, but it’s not fit for every industry. Is Snapchat the right social media platform for your business? Let’s find out.
Snapchat is the place to be if you want to connect with a younger demographic. With 75% of millennials and Gen Z using Snapchat, it outpaces Twitter and TikTok in reaching this audience.
Snapchat is not only a place for connecting with friends but also for discovering new businesses. Through the Discover section, users can explore content from new brands. To make the most of Snapchat for marketing, create a Snapchat Business account. Whether your business is large or small, a Business account gives you access to more features that support your marketing strategy.
Stand out and show your brand’s playful side on Snapchat. The app is designed to be casual, fun, and authentic. Take advantage of new features like Converse Bitmoji’s and Snap Map Layers for Ticketmaster events to express yourself creatively.
With a Snapchat Business account, you can advertise through Ads Manager, target your custom creations by age or location, and even create a Public Profile for Business, similar to a Facebook page.
TikTok
With over a billion active users every month from all corners of the globe, TikTok has established itself as one of the most popular social media platforms today. But it’s not just the sheer number of users that should grab your attention – TikTok users also spend an incredible $110 million each month, making it the leading non-gaming app in revenue.
If these impressive figures aren’t enough to convince you to hop on the TikTok bandwagon for your business, then let us guide you in the right direction.
You might be hesitant to use TikTok because you believe it’s only for the younger generation. However, statistics show that the platform’s user base spans a wide range of ages. In fact, 25% of TikTok users fall between the ages of 10 and 19, while 20-29-year-olds and 30-39-year-olds make up 22.4% and 21.7% respectively. Surprisingly, even those in the 40-49 age group account for 20.3% of users, with the remaining 11% comprising individuals over 50. These numbers clearly indicate that TikTok’s audience is far more diverse than you may have initially thought.
But TikTok isn’t just a hub for entertainment-focused content – informative and educational material thrives on the platform as well. It’s not unusual to find brands and influencers sharing valuable knowledge and insights. Any industry can harness the power of TikTok to its advantage as long as they find creative ways to engage its audience.
While dance and entertainment videos may dominate TikTok, tutorials, DIYs, life hacks, and other informative content are just as popular. By incorporating these categories into your content strategy, you can captivate your audience and keep them coming back for more. Strive for a balance of different content types to diversify your feed and cater to various interests.
Be sure to provide tutorials that showcase the best ways to utilize your products, offering valuable information and educating your audience. This approach will deepen their connection with your brand and foster long-term loyalty.
Look to your competitors for inspiration and explore how you can leverage TikTok’s immense potential to elevate your brand. The possibilities are endless, and with TikTok’s diverse audience and hunger for informative content, your business can thrive in this exciting social media landscape.
YouTube
Did you know consumers watched an average of 19 hours of online video per week in 2022? That’s an increase compared to last year and even more than the past four years. With this surge in viewership, companies are recognizing the power of digital video advertising.
The good news is you don’t have to spend a fortune on YouTube ads to be successful. If you create a channel that consistently delivers quality content that people want, you’ll attract the attention you need to drive customer acquisition through YouTube.
But with over 51 million YouTube channels out there, finding your place on the platform is crucial.
Building a YouTube marketing strategy
Social media strategies on video platforms like YouTube involve:
YouTube marketing strategy
Start by figuring out your target audience on YouTube. Who are the people you want to create videos for, and what kind of content do they want to watch? You can start by examining your website’s target audience.
Next, understand what kind of videos your target audience likes. Are they into tutorials, reviews, challenges, or behind-the-scenes content? Put yourself in their shoes and think about what they want from watching videos.
Don’t forget to keep an eye on your competition. Learn from their successes and find ways to differentiate your channel.
When it comes to content production, consistency is key. Aim for at least one video per week, but adapt the frequency based on your audience, goals, and content. Consider creating shorter versions of long-form content to keep your audience engaged and returning for more.
YouTube for B2B Marketing
YouTube is a powerful platform for B2B companies to showcase their products or services, provide support, and promote their brand. While you may not consider YouTube one of the largest social media sites, it is. It is also the number two search engine globally! Also, in our experience, social media marketers are unlikely to find a lower-cost way of promoting their content. It can be must less expensive to promote Google Ads than classic search or banner ads.
Using YouTube as part of your marketing strategy, B2B companies can provide valuable content to their audience, establish themselves as thought leaders, and generate leads for their business.
If you’re new to Facebook marketing, don’t worry. Our team at ITH is well-versed in the world of Facebook. Facebook marketing involves promoting your business to potential buyers using the platform. There are various methods, including paid advertising and organic content.
Paid marketing on Facebook allows you to target specific people on the platform and convert them into customers through advertising campaigns. Organic marketing, on the other hand, involves posting valuable content to increase your following and engage with your audience. Your competitors are likely using Facebook to grow their business, so it’s time for you to join them and gain an advantage.
Getting started with Facebook marketing
The first step to launching your marketing efforts is to create a Facebook business page for your organization. It’s free and provides a space for people to like, follow, and engage with your brand through posts. You can enter your brand’s name, choose the relevant category, and provide bio information from there. You can also add a logo and cover image.
Remember to fill in all the necessary details on the page info section, such as your address and service hours.
Your Facebook strategy
Congratulations! You’ve created your Facebook business page. Now it’s time to develop your marketing strategy.
- NStart by setting your goals. What do you want to achieve through Facebook marketing? Facebook offers three marketing objectives: awareness, consideration, and conversion.
- NNext, identify your target audience. Learn their demographic information, location, education level, and how your offering can solve their problems. The more information you have, the better you can target your marketing.
- NPlan your content by deciding what type of posts you'll share. It can be industry news, behind-the-scenes pictures, or promotions. Be creative and make sure it resonates with your audience.
- NCreate a content calendar to schedule when you'll post specific pieces of content. Aim for accuracy, considering the times when your audience is most active.
- NNow it's time to create engaging content that aligns with your strategy. If you need ideas, our ITH copywriters are here to help!
Take advantage of Facebook’s free tools, such as text, image, and video posts, Stories, and live streams, to share your content. Don’t forget to add the Facebook Pixel to your website. This tracking code collects data, enables retargeting, and tracks conversions.
Threads
Looking for a fresh and exciting social media platform to connect with your audience? Look no further than Threads. Created by Mark Zuckerberg’s Instagram team, this app aims to be an open and friendly space for conversations, similar to Twitter. In fact, it’s been touted as a challenge to Elon Musk’s Twitter!
Threads has already broken records, with over 30 million downloads in just 18 hours, making it the fastest-growing app ever. As social media marketers, it’s crucial to take notice of this up-and-coming platform.
So, how does Threads work? It’s a rapid posting app where users can share their thoughts, questions, and opinions throughout the day. Others can join in the conversation by liking, commenting, reposting, or quoting these threads. You can also include images, videos, and GIFs to make your threads more engaging.
Here are a few things to note about Threads:
Seamless integration: Threads links to your Instagram account, making it easy to carry over your followers. No need to start from scratch!
No hashtags: Unfortunately, Threads doesn’t currently support hashtags, which may hinder your ability to reach new targeted audiences.
Network-focused: Threads prioritizes showing conversations within your existing network. Reaching new users may be a challenge if they’re not already following you on Instagram or Threads.
Despite its limitations, Threads can be a game-changer for brands. It allows for intimate interactions with your audience, building brand sentiment and trust. By posting non-promotional content, showcasing your values, and injecting personality into your threads, you can create a positive and engaging experience for your followers.
While Threads may not be ideal for conversion-focused businesses due to the lack of advertising capabilities, it presents fantastic opportunities for organic, conversation-based marketing.
5 top tips for growing your Threads following:
- Start with Instagram: Automatically follow everyone you already follow on Instagram when setting up your Threads account. This will give you a ready-established list of followers and many of your existing Instagram followers will follow you back on Threads.
- Post frequently: Especially in the early months of Threads, frequent posting is crucial. The app has a smaller user base than its competitors, so by posting more often within this smaller pool of users, you’ll have a better chance of appearing in people’s feeds.
- Use visual media: Threads is owned by Instagram, so visual media is key. Add images and video to your threads to make your content stand out among the wall of text posts and potentially receive an algorithm boost.
- Tag other accounts: Since hashtags don’t work organically, tagging other users is essential. Threads users primarily see content from people they follow, so you can reach their followers by appropriately tagging others.
- Engage in conversations: Threads is a conversation platform, so simply posting your own content won’t be enough. Reply to threads from your users and other brands to appear on more feeds and showcase your brand personality.
- Stay ahead of the game: Regularly scroll through your Threads feed and chat with colleagues to discover emerging trends. It’s too early to tell if trending content will be a feature, but it’s worth watching.
Why choose Invite Them Home for online marketing?
Boost your business through social media with the help of the right social media management services. At ITH, we specialize in reaching your target audiences efficiently and creating a solid strategy to achieve your business goals. With over a decade of experience, we’ve helped countless small-medium businesses drive more leads, sales, and revenue online.
Managing your social media presence alone can be time-consuming, costly, and ineffective. That’s why outsourcing to our skilled team will save you both time and money while delivering better results.
Launching a successful social media marketing campaign requires careful planning, goal setting, and creativity. When you choose ITH, we handle all of this for you. Our expertise and resources will guide your brand through the ever-changing world of social media, allowing you to reach more customers and maximize your return on investment.
Don’t miss out on the benefits of working with a professional social media agency. Choose ITH for unparalleled results that you won’t find anywhere else!
Ready to take your social media marketing strategy to the next level? Contact us today for a free consultation. Partner with us and bring your business’s social circle home.