SEO (search engine optimization) copywriting is the practice of producing website content designed to appeal to your human audience and search engine algorithms simultaneously. Writing for your website is not the same as writing for print; it has its own set of rules. There are many types of content, and not every type is appropriate for every business.


Search engines rely on the specific keywords and phrases mobile and desktop searchers use to lead potential customers to your website. Most often, the search phrase is in the form of a question, and the search engine will evaluate it as a question or try to determine the searcher’s intent and key in on specific words and phrases to find relevant content.


A technical SEO or website audit is crucial to any successful digital marketing campaign. Because it is nearly impossible to manually perform a comprehensive site audit, we use technical SEO audit tools from vendors like SEMRUSH, SERPSTAT, MOZ, Ubersuggest, and others. In simple terms, a technical SEO audit searches for and identifies the locations of technical errors in your website content.


If you have a new product or service to market or want to supplement your organic marketing, SEM (AKA PPC marketing) can help increase your leads and visibility. SEM can jumpstart your sales or brand visibility or allow you to take advantage of an opportunity.

Local SEO

Are you looking to grow your local business? Do you want to reach more potential customers in your local area effectively and economically? Would you like to improve your search rankings with your local target audience and draw more traffic to your website?

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    Invite Them Home SEO Solutions is a digital marketing agency based in Wisconsin’s Metro Milwaukee area and serves customers nationwide. Founder and President Herb Guenther brings more than 25 years of Internet industry experience.  Our specialties are SEO, Content Marketing, SEM, and website UI.

    Our customers rely on us to do the deep market and competitor research needed to create and execute an effective digital marketing strategy.  Herb does the primary research and strategy development and bi-weekly or monthly Zoom meetings. Your regular meetings feature status reporting on your digital marketing campaign, competitor insights, and discussions of the following tasks. Then a team of copywriters, graphic developers, and marketing professionals work together to help you meet your online marketing goals.

    While we can serve any industry or organization, many of our customers are in the financial, technology, healthcare, or construction industries.  We are not a “retainer” based agency but rather bill monthly for the actual work and meetings we have delivered.  Much of our work is for marketing or branding agencies at negotiated rates.  Direct customers are billed $50 to $125 per hour, depending on the service.  For example, copywriting will be less expensive than SEO strategy development. A typical customer will spend $500 – $1500 per month, but we can discuss your needs and come up with a plan according to your budget.

    Our Services

    Keyword Research

    Keyword research uncovers the best words and phrases to use to attract and engage your target audience.
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    Content Marketing

    Content Marketing takes advantage of data from search volumes, click-through rates, and the content of your competitors to write the most effective digital content.
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    Competitor Monitoring

    Your website and other digital properties do not exist in a vacuum.  A thought understanding of the actions and performance of your online competitors allows you to quickly react to their changes. 
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    Technical SEO

    A key to success, website technical SEO Audits.  A technical SEO site audit will quickly find common errors that you can correct to improve the performance of your website.
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    Search Engine Marketing

    Launching a new website, product, or service?  Seach Engine Marketing (SEM) might be a way to quickly attract visitors in competitive markets.

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    YouTube channel Optimizing

    Did you know that YouTube search is the number 2 search engine in the US?  YouTube is a premier source of “How-to”  information.  It is a great place to tell your story and provide product support.  Let us help you make the most of your content.

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    Search Performance Monitoring

    We will let you know how your search rankings are performing and compare them to your competition. Continuous monitoring is key to managing your SEO strategy.

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    Blogging Content

    Fresh and topical blog content is a key to attracting search engine notice.  Blog content is key to covering narrow topics deeply, which search engines and visitors love! We can help you write compelling posts for your business blog.
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    Social Media Marketing

    A solid social media presence is vital to most businesses.  It is also important to know where you should be, as well as where your competitors are.  We use social listening and other tools to help you optimize your social media presence.

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    You can start for free!

    We are happy to provide a free website SEO audit to anyone who asks. Get started by Contacting Us or giving us a call at (262)373-8700

    We will use keyword and competitor analytics to show you how we can increase your website’s effectiveness. This no obligation analysis will show you actionable steps that will improve your website’s performance.

    Invite Them Home SEO Solutions is a search engine optimization consulting firm located in New Berlin, Wisconsin serving customers in Wisconsin and around US. Our team consists of Herb Guenther a seasoned Internet & SEO professional, as well as partner professionals Karen Little and Ellen Vander Heyden

    Not Ready For A Full Analysis? Fill Out The Form On The Right For A Quick Technical Audit.

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      Quick Technical Seo Audit of Your Website In Less Than An Hour.

      Our Client Reviews

      Tabitha Sani

      Invite Them Home has given phenomenal attention to our goals and needs. Their insight and knowledge of the trends and technical requirements for SEO strategy in the industry have given us a leg up, boosting our search results 50-200% across two different domains. On the personal side, we really enjoy working with Herb and his team. His great personality and enjoyable, down-to-earth meetings help make a somewhat tedious task fun! Thank you so much!

      Tabitha Sani

      Director of Sales and Marketing / Play Mart, Inc. and Nature of Early Play, Inc.

      Ali Abdel

      Our experience with Invite Them Home SEO Services has been fantastic these past two years. Herb is friendly, knowledgeable, and dedicated to his client base. His responses are prompt and timelines are always met. We will continue to leverage Invite Them Home services for all our upcoming projects and we strongly recommend them.

      Ali Abdel

      Director – Technology & Co-Director R&D Connected Technology Solutions

      Steve Reske

      Herb is knowledgeable, resourceful and has a broad set of experiences that make him especially effective in the areas of SEO strategy and execution. Additionally, and as important, he brings humility, humor and no agendas to his work. In a world of puffed-up digital marketing specialists, Herb is a breath of fresh air. I look forward to working with him again in the future!

      Steve Reske


      Jennifer Hruz

      Herb is excellent! He helps manage my business, VIVA Wellness’ SEO and other strategic planning. I have had other marketing/SEO firms in the past, and Herb by far, is the best! I have grown my business tremendously with his help and am very well optimized in a competitive market. Thanks Herb for all your help! I look forward to further growth!! 🙂


      Jennifer Hruz

      Owner, FNP-BC, APNP NURSE PRACTITIONER Viva Wellness

      Judith Placzkowski

      I have worked with Herb Guenther for over 25 years across the various IT and web based needs I have had. Herb’s service has always been excellent. His expertise and technological knowledge have surpassed my expectations and have always met my needs. He communicates in a personable manner with a concern for the outcome of the project that is understandable to me as his client.

      Judith Placzkowski

      IT Support / Development / Webmaster Sisters of St. Francis of Assisi.

      Ellen Vander Heyden

      What can I say about Invite Them Home SEO Services? Absolutely the best!

      As I tell my clients, ‘if you build it, they will come’ only works for Iowa corn field baseball diamonds–not websites. Seriously, getting the right prospects to your website takes thought, understanding, analysis, flexibility, insight, experience, and creativity. You may have the best website around. But if no one finds it, your business won’t improve.

      Unlike some SEO services who you pay each month and never quite understand what they are doing or even if it’s working. Invite Them Home SEO Services is great to work with and they deliver! They work with you understand your business and your goals, then develop search engine marketing campaigns that work.

      Invite Them Home SEO will monitor your campaign, walk you through reporting, make adjustments and refinements where necessary and ultimately help to improve your business and your bottom line.

      Ellen Vander Heyden

      Owner of EVH Marketing

      Scott Seroka

      Herb is one of the most valuable partners we’ve ever worked with at Seroka. Aside from his depth and breadth of knowledge is areas such as SEO and digital marketing strategies, Herb represents everything we value in a professional relationship. He is responsive, articulate, always eager to help, and has a knack for finding solutions to complex problems. Most importantly, I know I can always count on him. I would recommend Herb to anyone who needs a reliable and honorable partner to improve and elevate their digital presence.

      Scott Seroka

      Principal | Chief Brand Strategist

      Becky Benishek

      Herb is a sheer joy to work with. He freely shares his considerable acumen and insight, helping you take your content and products from words and ideas on a scratchpad to pages and designs that get noticed. As you gain in confidence and skill, he’s at your side to provide the feedback and analytics you need to get you where you want to go. I would love to work with Herb again!

      Becky Benishek

      Online Community Manager The Kern Family Foundation

      Recent Blog Posts

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      The 10 Commandments of Telling Your Brand StoryAugust 19, 2023

      July 24, 2023

      The Ultimate 12-Step SEO ChecklistJuly 24, 2023

      Creating a website is not a small undertaking. Though you may have hired a designer and web developer to help you get started, you will still need significant work creating your page and blog content. The last thing you want to do is redo your website and its content annually or even every other year.

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      May 15, 2023

      5 Reasons to Future-Proof Your WebsiteMay 15, 2023


      It’s a simple concept; the better your visibility in search engine results, the more likely you are to draw in website visitors and convert them into customers or loyal devotees. With the proper visibility in search engine results, your business has a greater chance of being noticed and attracting potential customers. Search Engine Optimization (SEO) is an essential tool designed to help you draw website visitors who could become long-term clients or dedicated followers that keep returning for more.

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      April 3, 2023

      10 Reasons Why Your Business Needs SEOApril 3, 2023

      Blogging banner

      Do you want to grow your business? Do you want an effective digital marketing strategy? Do you want to stay competitive in your industry? Do you want your business or organization to remain relevant? If the answer to any of these questions is yes, then you absolutely need to incorporate a blog into your marketing strategy. Whether you are experienced with blogs but want fresh ideas for site content or you're starting a brand new blog, Invite Them Home has the skills and expertise to make your website stand out from the competition.

      Read more

      March 30, 2023

      Why Your Business Needs a BlogMarch 30, 2023

      Tools We Use

      Our Certifications

      The fields of SEO and Digital Marketing are complex and changing.  We feel that you have to have both effective toolsets and skills to do a good job.  As you can see in the slider above, we use the leading tools to deliver the data needed to guide your Digital Marketing strategy.

      However, you also have to have the skills to understand and utilize the data for it to be effective.  So, we spend time getting training and evaluating our skills.

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      • SEO Cert 1
      • SEO Cert 2
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