Technology advances exponentially in ways we never would have imagined only five years ago. The advancement of AI technology, like ChatGPT, is a prime example. While some of its features are a little unsettling, there’s no reason not to let your marketing team take advantage of this technology for your digital marketing and SEO strategy.
It’s a simple concept; the better your visibility in search engine results, the more likely you are to draw in website visitors and convert them into customers or loyal devotees. With the proper visibility in search engine results, your business has a greater chance of being noticed and attracting potential customers. Search Engine Optimization (SEO) is an essential tool designed to help you draw website visitors who could become long-term clients or dedicated followers that keep returning for more.
Millions of consumers turn to the internet daily to get information. Your customers are looking for answers to their questions and want them fast. In addition, users automatically turn to the internet for information in a world that revolves around digital platforms. The focus of your customers on the internet as a primary source is born out by the latest State of Customer Training Report, which claims that 96% of companies strongly believe that educating their customers is vital to their success.
Will applying AI and NLP to online search and content creation turn your digital marketing strategy on its head? There are ample reasons to think that will be the case. If you believe as I do that AI and NLP will have as significant an impact as did the advent of the Internet, the World Wide Web, and Social Media Marketing. If your company or organization depends on Internet searches to attract and support customers, you need to be prepared.
We recognize that digital marketing for small businesses starts with getting to know the client. This requires more than just surface-level understanding. Invite Them Home begins every client relationship with extensive conversations to understand the company, its customer base, and its goals for the future.