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10 Tips For Using Chat GPT-4 In Digital Marketing and SEO

Technology advances exponentially in ways we never would have imagined only five years ago. The advancement of AI technology, like ChatGPT, is a prime example. While some of its features are a little unsettling, there’s no reason not to let your marketing team take advantage of this technology for your digital marketing and SEO strategy.

This AI-powered tool can support you in various aspects of your online presence, from generating content ideas to optimizing existing content for search engines. It can also conduct keyword research and create engaging meta tags. Additionally, ChatGPT provides tools to generate long-form blog posts, social media posts, ad copy variations, keyword ideas, etc. While Chatgpt can help your marketing campaigns and other marketing operations, it does have limitations, which we will discuss below.

At Invite Them Home, we work hard to keep pace with aggressively progressing technology so we can pass these skills on to you as our client. Read on to see how ChatGPT can be an invaluable ally (and sometimes a dangerous foe) for your business as you seek to write high-quality content for your SEO efforts.

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What is OpenAI?

OpenAI is a private research lab that focuses on developing and guiding artificial intelligence (AI) for the betterment of humanity. Established in 2015 by Elon Musk, Sam Altman, and others, OpenAI aims to openly collaborate with other research organizations and individuals to achieve safe artificial general intelligence (AGI) for the greater good.OpenAI has been focused on developing a language understanding system that learns from the vast amount of text available on the internet. This resulted in the launch of ChatGPT 3.5 to the public, an advanced chatbot that impressed users with its human-like prose and ability to discuss various topics, including religion, essays, poetry, and even write code. However, it had flaws, as it sometimes provided incorrect information, displayed racist and sexist responses, and raised concerns about academic integrity. Despite this, ChatGPT attracted an estimated 100 million active users in January.

What is Chat GPT?

What is CHAT GPT

Chat GPT ( generative pre training transformer ) is an advanced artificial intelligence program that excels at generating informative and engaging dialogue. Using powerful machine learning algorithms, this impressive chatbot can swiftly process vast amounts of data to provide (mostly) accurate and useful answers to user inquiries. Whether you’re seeking a straightforward response or a more creative output, Chat GPT delivers in a variety of formats with precision.

What sets Chat GPT apart is its remarkable ability to generate human-like responses in real-time, adapting to the user’s input. It can seamlessly answer questions, solve math problems, translate languages, debug code, and even craft captivating stories or poems. The possibilities are endless.

However, it’s important to note that Chat GPT does have certain limitations. As a relatively young technology, it may sometimes provide incorrect information or lack a comprehensive understanding of certain topics, as its data is limited to its training date of September 2021 and earlier.

How is Chat GPT-4 different?

ChatGPT-4 is a groundbreaking model that surpasses its predecessor, GPT-3.5, in nearly every aspect.GPT-4 has been designed to understand context and nuances better, resulting in remarkably accurate and coherent responses. OpenAI has dedicated six months to making it safer and more aligned with ethical standards. That being said, ChatGPT’s suggestions are not always accurate. It has no independent way to judge factual content in its training data from false information other than the supposed reliability of the source.

Here are some notable improvements of GPT-4

Linguistic Finesse

GPT-4 understands and generates different dialects, making interactions more personal and genuine. No matter where you’re from, GPT-4 will respond by recognizing and adapting to dialectical variations.

Information Synthesis

It excels at synthesizing information from multiple sources, providing nuanced and well-cited responses.

Creativity and Coherence

GPT-4 takes creativity to new heights by producing coherent stories, poems, and essays. Its improved ability to maintain consistency and coherence ensures captivating and engaging content.

Complex Problem-Solving

GPT-4 has amazing prowess in solving complicated mathematical and scientific problems. From advanced calculus to chemical reactions, it outshines its predecessor with ease.

Programming Power

The newest update has unparalleled programming and computing capabilities. It can generate code snippets and debug existing code faster and more efficiently than ever before.

Image and Graphics Understanding

GPT-4 goes beyond text and analyzes images and graphics. It allows you to describe photos, identify graph trends, and generate image captions effortlessly. This makes it a powerful tool for education and content creation.

Reduction of Inappropriate or Biased Responses

GPT-4 prioritizes responsibility by minimizing politically biased, offensive, or harmful content. It has also added filters to reject inappropriate requests. So, for example, you cannot ask it how to commit the perfect murder 🙂

How can I use Chat GPT and AI tools for search engine optimization?

AI tools for SEO

Our clients at ITH prove that search Engine Optimization (SEO) is essential for successful online marketing. It evolves alongside new technologies and trends. We now incorporate AI-powered tools like ChatGPT and Jasper to enhance your website’s visibility, engage your users, and improve your overall search rankings. Here are six ways to use ChatGPT for SEO:

#1 – Fuel keyword Research

Keyword research is a crucial aspect of SEO that involves discovering the words and phrases people use when searching for information online.By understanding what people are searching for, you can create content that is more likely to be discovered by your target audience. This increases website traffic and improves your website’s visibility in search engine results.Furthermore, keyword research helps identify potential content topics and analyze competitor strategies. It provides valuable insights into the needs and interests of your target audience, enabling you to create more relevant and engaging content.Our team at ITH has been conducting keyword research well before ChatGPT, and we recognize it’s limitations. However, along with our other professional keyword research tools, it can give us and you extra insight to help you stay on top.Here’s how ChatGPT can be used to help get the most from your keywords.

How to use ChatGPT for SEO keyword research

In ChatGPT, start your query like this. “Can you suggest search keywords I should use in the following article: ” followed by your content. The request and your text must be in the same query box. ChatGPT will then output a list of related keywords.

After the list of keywords (phrases actually of course) it will output the following text.

“Remember, when using these keywords in your content, it’s crucial to ensure that they fit naturally into the text and are relevant to the context. Overstuffing or force-fitting keywords can lead to a poor user experience and may negatively impact SEO.”

Of course that is always good advice! Look at the keywords provided and judge which would match your target audience’s search intent and your content. The keywords provided do not have the additional information our keyword research tools provide, such as search volume, click volume, and keyword difficulty.

“Remember, when using these keywords in your content, it’s crucial to ensure that they fit naturally into the text and are relevant to the context. Overstuffing or force-fitting keywords can lead to a poor user experience and may negatively impact SEO.”

Of course that is always good advice! Look at the keywords provided and judge which would match your target audience’s search intent and your content. The keywords provided do not have the additional information our keyword research tools provide, such as search volume, click volume, and keyword difficulty.

Enhancing Keyword Targeting

With PPC advertising and organic search rankings, targeting the right keywords is vital. You want your ads and content to reach the right audience, and that’s where Chat GPT comes in. Chat GPT takes it a step further by analyzing user queries and search patterns to generate a diverse range of relevant keywords. It uncovers hidden opportunities like long-tail keywords, discovers semantic variations, and even identifies emerging trends. This allows you to expand your keyword targeting and capture more relevant traffic.

Unleash New Keyword Opportunities

The basic keyword tools you may use often lead you to the same keywords as your competitors. With ChatGPT, you can uncover untapped keyword pockets that others may have missed. If you use the right prompts, it helps to brainstorm topics and find unique keywords you may not have considered.

Effortlessly Generate Keyword Lists

Manually generating keyword lists can be time-consuming. ChatGPT can speed up the process for you by starting with what you have and finding related keywords. Provide a prompt like “Make a list of keywords related to {topic},” and ChatGPT will generate 20 or more relevant keywords.

Uncover Long Tail Keywords

Long tail keywords (typically a 3-5 word phrase) are crucial for effective SEO. They help you target a specific audience and improve search engine visibility. ChatGPT is excellent at identifying these valuable long-tail keywords. Ask for them in a table format and specify the search intent to maximize their impact on your content.

Analyze Competitor Keywords

You can gain valuable insights by comparing and analyzing your competitors’ page-level keywords and phrases with ChatGPT. This lets you understand which keywords are working for them and incorporate them into your content strategy. Use the same request, but replace your text with their page content and let ChatGPT auto-suggest what keywords apply to that content.(Semi-Pro Tip: While you are probably not up to spending the tens of thousands in annual keyword tool license fees we do, you can get some info for free on the suggested keywords. Enter the keywords into Google search and look at the number of results returned. This number is shown at the top of the desktop search results page. The higher this number, the more difficult it will be to rank well for that keyword. Then look at some of the top results. Are they relevant and competing with your content? This is competitor analysis on the cheap!

#2 – Enhance Your SEO Tools

ChatGPT operates differently from popular keyword tools like Google Keyword Planner, Ahrefs, and Semrush. It doesn’t have access to search volume and other metrics. However, this doesn’t mean ChatGPT isn’t valuable for keyword research. As noted in the above example, ChatGPT uses your blog post content as part of its data, and it has context that some other tool’s limitations do not consider.ChatGPT is a powerful way to complement other SEO tools. You can feed generated keywords into Ahrefs to evaluate their potential. Additionally, SEMrush can provide estimated search volume for the long-tail keywords suggested by ChatGPT. Invite Them Home has premium access to these and SpyFu and SERanking, which you need to get the most from ChatGPT for SEO.After you have chosen and incorporated the related keywords, go to the Google search console and request that your page be listed. Wait 60 days or so after the page is listed, and then revisit the Google search console and see if the keywords you are using have resulted in search impressions and clicks; if so, great. If the keywords are not proving effective, consider refining your keyword research tools and make changes to help your marketing content stand out.

#3 – Unleash the Potential of Keyword Pattern Spotting

Keyword Pattern Spotting

Ultimately, telling your brand’s story is about selling yourself and your product. You can’t sell something you don’t understand! Once you answer “Why does my brand exist?” you must answer “What does my brand deliver?” Your products or services are an integral part of your brand story. Reflect on why you chose to sell them and how they have influenced your brand’s identity.

#4 – Optimizing Landing Pages

ChatGPT can help create amazing landing pages. It can be used to generate ideas for headlines, subheadings, and persuasive copy that will engage your target audience. You can even ask for relevant keywords, phrases, and calls to action to enhance the effectiveness of your landing page.

ChatGPT isn’t just great with words. It can also provide insights into layout, color scheme, typography, and other design elements. You can even seek advice on mobile responsiveness and accessibility best practices.

When creating landing pages, you can request examples or case studies. If you’re unsure about certain aspects of your landing page, ask ChatGPT for successful landing page examples or relevant case studies to gain inspiration.

#5 – Generate FAQs

Generate FAQ

FAQ pages are crucial in attracting organic traffic and driving conversions for your business. However, you need to optimize your FAQ content for search engines to reap these benefits.

It’s fruitless to throw random questions on a webpage and expect top rankings and increased traffic. Users want valuable answers to their specific problems without sifting through lengthy content.

The purpose of a FAQ page aligns perfectly with the essence of SEO: providing the best answers to your audience’s questions. To boost the SEO value of your FAQ page, you should incorporate keywords, optimize title tags and meta descriptions, and even add structured data. But remember, it’s the users who matter, not just Google.

Leveraging the power of ChatGPT can assist in finding FAQs related to your content. It gathers information from reliable sources and tailors responses to users’ queries. You can also generate content specific to keywords and phrases for accurate and up-to-date information.

When using ChatGPT to find content-related FAQs, ensuring accuracy, relevance, and optimization for SEO is key. Our team at ITH will test and optimize FAQs to guarantee effectiveness.

#6 – Upgrade your on-Page SEO

ChatGPT can be a helpful SEO tool and assist with the details of on-page SEO:

Generate effective meta descriptions

Meta descriptions play a vital role in your website’s SEO. They concisely summarize your webpage content and help search engines grasp its topic. A well-crafted meta description can attract users to click through to your website from search engine results.Before writing your meta description, identify your primary and secondary keywords, which are the ones you want to target with your webpage. Use ChatGPT to generate meta description ideas. ChatGPT can generate human-like text based on your input.Provide it with your primary and secondary keywords to generate a list of meta description ideas. Once you have your list of meta description ideas, choose the one that fits best. Limit your meta description to 155-160 characters for optimal display in search engine results. Remember to keep it concise, include keywords, use active voice, and highlight your company’s unique value.

Optimizing Meta Tags with ChatGPT

ChatGPT can also assist in generating optimized meta tags (meta titles, meta descriptions, and header tags) to improve your website’s visibility and ranking in search engine results. Meta tags provide information about a webpage to search engines and users.

ChatGPT can generate relevant and keyword-enhanced title tags for your website’s pages and create optimized header tags (H1, H2, H3) that organize and communicate the structure of your content to search engines.

#7 – Enhance your content writing strategy

Any digital marketer knows how important website content is to their marketing campaigns. The quality of your website content will also impact your Google ads campaign. Google ads looks at your website’s relevance and landing page content as a quality signal. However, it’s important to tread lightly when using ChatGPT for content.

Here’s the upside of using Chat GPT for content marketing strategies:

Get Inspired: Tap into Chat GPT’s vast knowledge database to discover topic ideas. It analyzes search trends to suggest relevant, highly searchable topics with low competition, giving you an edge in ranking.

Craft Attention-Grabbing Headlines: Stand out from the crowd with compelling headlines that captivate readers and include target keywords. Chat GPT guides you in creating attention-grabbing titles.

Organize with Content Outlines: Create a structure for your content with Chat GPT’s content outlines. It suggests target keywords, headings, and subheadings to help you organize your ideas effectively.

Fill Content Gaps: Expand your website with Chat GPT’s content suggestions. It analyzes your existing content and recommends missing topics, helping you attract more organic traffic and improve your ranking.

Polish Your Content: Chat GPT assists in editing and proofreading while also providing suggestions to improve readability and SEO optimization.

Boost User Experience: Internal linking is crucial. ChatGPT analyzes your recent queries and the content you provided and suggests relevant topics to link internally, enhancing user experience and increasing page views. ChatGPT cannot currently crawl your website on demand, but by taking clues from your recent queries, it will have an idea about your website and its content. For a deeper dive, use Google Search Console and Google Analytics to see which pages and terms are performing well.

Analyze and Optimize: Dive into SEO metrics with Chat GPT. Measure bounce rate, click-through rate, and time on page to discover areas for improvement and fine-tune your content.

Again, all of these features are a starting point, but Chat GPT will only get you so far. The content generated by ChatGPT is just a launching pad, but if you want the rocket and fuel, you need talented, professional writers. Take a look at our comprehensive content marketing services to see all we can do for you!

#8 – Boost your social media presence

Boost your Social Media with AI

Today, marketers face an uphill battle to get their content noticed by the right people. While it is tempting to try increasing your Google ads spend, do not neglect organic and paid social media promotion. With platforms like LinkedIn, Twitter, Facebook, and Instagram becoming increasingly crowded, publishing a steady stream of engaging and valuable content is essential. However, constantly creating fresh content can be exhausting.

Luckily, there’s a solution: repurposing your content. You can combat creative burnout by repurposing your best content while maximizing distribution across all your efforts.

Repurposing content allows you to take an existing piece and adapt it for various channels. Different social media platforms attract different audiences. Repurposing your content for multiple platforms enables you to reach a wider audience than just publishing it on one channel.

If you feed ChatGPT with a current article, it will restructure it into a post that’s appropriate for whichever social media platform you choose. Our copywriters at ITH always proofread what it generates, ensure it’s coherent, and use the keywords you need to rank well. Some of our clients use ChatGPT to send us drafts for SEO optimization, producing excellent results.

#9 – Your Secret Weapon for Competitor Analysis

Discover the power of ChatGPT for market research. It can collect data, analyze trends, summarize reports, generate insights, and even create comprehensive reports. ChatGPT can analyze raw data and extract meaningful insights. Identify trends, understand customer sentiment, and more. Ask for summaries, detailed analyses, or predictions based on the data.You can also utilize ChatGPT to summarize research reports, articles, or any relevant text and have ChatGPT draft sections or create complete market research reports based on your data and findings. Keep in mind that ChatGPT is not a substitute for Google Analytics and interpreting competitor data is best left to the experts at ITH!

#10 – Know when to avoid Chat GPT

Know when to avoid Chat GPT

SEO is a competitive marketing strategy that aims to rank higher than other websites in search results by providing a better user experience. While most of our SEO strategies are aimed at Google, the core philosophy of SEO remains the same from any search engine’s perspective – to provide better and more comprehensive results. This is essential for driving web traffic and maintaining user satisfaction.

When it comes to SEO-optimised writing, differentiation is key. Google doesn’t index billions of web pages to display the same information repeatedly. They want a search index with unique answers, different opinions, and diverse ideas. The goal is to help users navigate the vast realm of user-generated content on the internet.

Relying solely on AI-generated content, like ChatGPT, poses some dangers. It may lead to a world of homogeneous, low-quality content without differentiation. If AI-generated content becomes pervasive, users might as well directly ask AI systems for information instead of visiting websites. Additionally, competitors generating similar articles using the same AI tools will eliminate any differentiating factors. Therefore, outperforming competitors in SEO will rely heavily on factors like backlinking and technical SEO.

Moreover, there’s no guarantee that AI-generated content will even reach the search index. If your competitor has already published the same content, Google might not index identical articles. Lack of differentiation is a significant reason why the usage of ChatGPT in SEO should be used cautiously by professionals like our ITH team.

Another issue with relying solely on ChatGPT for SEO content generation is its occasional inaccuracy. While the software produces confident and readable content, it can make subtle mistakes or provide incorrect information. This is why it’s important not to accept AI’s suggestions without verification, inadvertently posting false information.

Additionally, editing ChatGPT content can only achieve limited results. While it can adapt to different tones and explain well-known concepts accurately, it falls short on more competitive topics. ChatGPT lacks the creative thinking that our copywriters offer.

Another point to consider is that AI-generated content cannot be protected with a US copyright. That is correct; non-human generated content is not recognized as human work product by the US Copyright Office. This is the case for both AI-generated content using text or images.

Step into the future of digital marketing with ChatGPT

Leveraging ChatGPT for SEO can give you a significant edge in the competitive digital landscape. By harnessing its capabilities in content generation, keyword research, on-page optimization, NLP, user engagement, content updates, backlink outreach, and competitive analysis, you can create a robust SEO strategy that drives organic traffic and improves your search rankings.

However, it’s essential to remember that while ChatGPT can be a valuable tool, it should complement our human expertise rather than replace it. We hope that the few tips we have offered and your own research when you asked ChatGPT for content help and seed keywords have been beneficial. Regularly monitoring and adapting your SEO strategy, staying updated with industry trends, and ensuring the generated content aligns with your brand voice (your brand’s tone ), and values are crucial steps in maximizing the benefits of AI-powered tools like ChatGPT for SEO.

Remember, relying solely on ChatGPT for SEO is not going to be as effective as taking a more comprehensive approach. While it can be a tool, it should not be the only tool if you want measurable results. You will need the professional-level tools and skills digital marketing agencies like Invite Them Home offer. If you’re not happy with your rankings and web traffic, contact us today for a free SEO analysis and consultation. Let’s step into the future together!

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